The lead single of the second album, I won the pitch by wanting to re-invent Sam’s visual identity and take him home to Newcastle. Shot in and around North Shields where Sam grew up and is now a huge reference point for all his visual identity moving forward. We also shot the album cover whilst there, on the actual street Sam grew up on,

Role: Creative lead & director.

Prod Company: Agile Films
Producer: Precious Mahaga