Redbull - F1 Driver vs Rally Car
F1 Driver vs. World’s Fastest Rally Car. How close can an F1 driver get to a pro rally driver’s time in just 8 laps? A YouTube-engineered motorsport showdown. A film that turned F1 precision and rally chaos into viral storytelling. 2.1 million organic views and counting.
Role: Head of Creative
Agency: Perspective Pictures
Director: Rupert Rixon
JD Sports x Adidas
Social roll out of the JD x Adidas Originals EMEA 2026 World Cup Campaign, targeting Gen Z audiences we crafted a more organic feeling to the social roll out. Focusing on simple hooks and transitions that let the on screen talent and product take centre stage.
Agency: U DOX
Role: Senior creative.
assorted social first work
redbull - F1 car v footballers
An F1 car v Premier league footballers - a race on Leeds United’s iconic Elland road. We approached this with a strong hook and constant action development keeps audiences engaged throughout. Rolled out across Shorts, Insta and TikTok, generating over 10 million organic views.
Agency: Perspective Pictures
Role: Head of Creative & Director.
Prep Kitchen x Anthony Joshua
Working with Prep Kitchen to develop their social first visuals using their new ambassador Anthony Joshua. A one day shoot ensuring AJ was front and centre - from the first frame to the last - to increase audience engagement and CTR. Over 1.25 million organic views across the social release assets.
Agency: Perspective Pictures
Role: Head of Creative & Director.
lululemon Marathon
Lululemon approached us to celebrate the London marathon. We developed a social first approach where Lululemon ambassadors would hand out hugs and free merch to anyone named Lulu, Lucy, Louis (etc) who stopped as they cheered them on.
Agency: Perspective Pictures
Role: Head of Creative.
Director: Phoebe Dowling
Redbull - 5 Rookies vs 1 Moto GP Pro
An electrifying motorsport competition film that celebrated both the Red Bull Rookies Cup and MotoGP’s next generation. 3 million+ organic views on Red Bull’s global Motorsports YouTube channel.
Role: Head of Creative
Agency: Perspective Pictures
Director: Rupert Rixon
redbull - Real leap of faith world record?!
Real-Life Leap of Faith vs. Assassin's Creed. Can four Red Bull athletes nail gaming's signature stunt IRL? Cliffs and beaches in the Bahamas, world-class freerunners, one world record attempt. A film that turned a video game move into real-world spectacle. Millions of views and counting.
Role: Head of Creative
Agency: Perspective Pictures
Director: Rupert Rixon