To deliver a celebration of the Adidas Originals release in line with the World Cup, we created a premium and consistent creative extension of the global adidas ‘The Football is the muse’ campaign, for the JD audiences, utilising stills, motion and social first content.

Rolled out across EMEA; socials, online and in store.

Role: Senior creative & art direction.

Agency : U Dox

GCD: Jack Reynolds

Photographer/director: Aisyah Octavia