Following their latest brand refresh, Timberland sought to relaunch three of its signature styles to the Offspring audience, emphasising craftsmanship. To support this goal, we fully immersed the community in Timberland's brand narrative via an interactive leather-making workshop, reinforcing their legacy status within sneaker culture.

The "Tagged" concept centres around Timberland's signature shoe tag, allowing collectors seeking exclusive releases to connect with the brand's narrative through a small-scale partnership with designer Make It Wet.

Role: Creative & art direction.